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Elettromedia and Automotive Data Solutions (ADS) Announce the Launch of Solutions for Adding Amplifiers to Vehicles with Highly Integrated Factory Radios

Elettromedia and Automotive Data Solutions (ADS) announce the launch of solutions for adding amplifiers to vehicles with highly integrated factory radios

Las Vegas, NV (January 5, 2017)Elettromedia, manufacturer of the Audison branded Prima amplifiers introduces a new software update for the Prima amplifier series enabling communication with the upcoming Maestro AR Amplifier Replacement Interface module by ADS.

“For the last few years, our Prima line has been known as ‘The OEM Integrator’ and the go-to solution for upgrading sound systems in modern vehicles.” said Leonardo Falcetelli, Commercial and Marketing Director of Elettromedia. “Today we are proud to reinforce our position through our partnership with ADS.”

With Maestro AR, ADS has developed new technology to enable consumers to keep their highly integrated, large screen factory radios, but easily upgrade the amplifier and speakers. This technology, coupled with a compatible Audison Prima bit product, greatly simplifies the installation process.  The installer can use a perfectly flat audio signal from the factory radio, eliminating the need for channel summing and the associated labor to de-equalize and re-time align the audio signals after the factory amplifier.

“We couldn’t be more thrilled to have Audison as a launch partner for this exciting new solution.” said Mark Rutledge, Director of Engineering at ADS. “The world class design and engineering showcased in Elettromedia’s Prima Bit products are a perfect match for the Maestro AR.”   

The Maestro AR will convert the vehicle CAN bus messages into control messages for the bit DSP embedded in Prima amplifiers. The factory audio signals are routed directly to the Prima inputs so the unprocessed factory audio signal “before the amplifier” can be used to generate the DSP outputs audio signals. The result is perfect integration with factory installed navigation, advanced safety systems, and voice-controlled hands-free and infotainment.  The Maestro AR also maps factory controls to functions previously controlled by the Audison DRC. For example, the bass tone control can be used to control subwoofer volume.

The Maestro AR will be available in March 2017 at an MSRP of $129.99.  The installation is completed using one of three T-harnesses sold separately. Vehicle coverage at launch will include 2011 and up Ford vehicles with My Ford Touch and Sony amplifiers as well as 2011 and up Chrysler vehicles with 8 inch screens and factory amplifiers. Toyota/Lexus coverage will follow soon after launch. Audison Prima amplifiers will require an updated firmware and set of adaptor cables to enable compatibility with Maestro AR.

Retail partners can purchase the Maestro AR lineup and Audison Prima Bit products through the existing distribution channels.

The Elettromedia brands are Audison, Hertz, and Connection. Through a co-branding strategy, the company offers all of the components required for a complete, top-level car audio system.

For more information about Elettromedia, visit us at . For more information about Audison, visit or send email at

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